Head of CRO

 About IDHL/WMG:

IDHL Group is one of the UK’s largest integrated-service agencies comprising of WMG, Ingenuity Digital, NetConstruct, Pinpoint Designs and Statement. Analytical in our approach and inquisitive by nature, data is in our DNA. 

Our 200 strong team are expert’s SEO, PPC, Paid Social, Programmatic, Content Marketing, Outreach and Digital PR. Analytical in our approach and inquisitive by nature, we’re a Digital Agency with a difference. Our extensive portfolio of in-house developed intellectual property fuels our ability to blend technical expertise with imagination to generate measurable and impactful results.

We’ve established a solid track record for helping businesses improve their online visibility, driving traffic and increasing conversions. This is proven by our outstanding retention of enviable clients, including blue-chip companies and household names, both across the UK and internationally.



Overall Role and Responsibilities:          

Overall Role and Responsibilities:        

As Head of CRO you will come from a digital/web background, and have a strong strategic and commercial aptitude with the ability to be creative and ‘’Think outside the box’’

You will be expected to develop, deliver and report on strategic campaigns to improve our clients’ conversion rates, user journeys and user experience, and general ad-hoc analysis.

We are a company in a period of rapid growth, so this is an opportunity to build a team, training and developing them to their full potential over time, and we expect you to have prior experience in this, with a strong ability to lead.

It will your responsibility to manage the CRO Department and you will report into the Director of Paid Media.


Key Responsibilities:

Your responsibilities will include but not be limited to the following:

  •       Using your previous experience, skills and knowledge you will play a pivotal role in developing IDHL’s CRO and data insights offering.
  •       You will develop creative and strategic campaigns for clients which you will confidently present, conveying concepts and ideas to engage and delight. 
  •       You will be responsible for staying abreast of the latest industry thinking and progression.
  •       You will design CRO campaigns for our clients using user centric design tools/techniques, concept design, scenarios, user requirements/journeys, personas, wireframes and prototypes. These campaigns will be designed to be implemented across multiple platforms and devices (desktop, table, mobile). 
  •       You will develop project plans to deliver campaigns using resources from multiple disciplines to work on a variety of projects and tasks at any one time. You will deliver projects on time and on budget whilst ensuring client expectations are managed.
  •       You will report on client campaigns providing actionable insights and reporting on impact/results, KPIs and ROI. You will incorporate results to formulate strategies for future campaigns.
  •       You will be responsible for defining and reporting on KPIs for the CRO/UX service offering. These KPIs will cover revenue serviced, activity and achievements.



Key Qualifications and Attributes:   

We are looking for someone who is passionate, creative and ambitious with boundless energy and enthusiasm as well as steely determination to succeed. CRO is a fast-growing department, which has huge opportunities and the potential for career development in a rapidly growing business with ambitious plans for the future, including national and international expansion.



Ideal candidates will have the following:

  • You will have experience with on-site optimisation techniques.
  • You will be a confident and fluent presenter with the gravitas to influence at a senior level and be able to demonstrate a strong track record of significant client-facing responsibilities.
  •       You must be comfortable in taking and making briefs for clients with the confidence to challenge where necessary and employ excellent interpersonal and communication skills to engage key stakeholders.
  •       You will be an accomplished facilitator and be able to give examples of collaborative and interdisciplinary working.
  •       You will have experience of managing a multi-disciplinary team working on a variety of projects and tasks at any one time.
  •       You will be commercially minded and with a focus on costs and ROI.
  •       You will have outstanding analytical skills, be strongly numerate and comfortable manipulating large and complex data sets. 
  •       You will be proficient in modelling, analysing, researching and presenting findings.
  •       Demonstrate first-rate problem-solving skills.
  •       You will be creative and innovative yet strategic, organised and methodical in your approach.



Training and Progression

We believe in investing in our employees, working with leading training providers and professional bodies to expand your skillset, with regular workshops, lunch and learns, as well as tailored Personal Development Plans created to support your career aspirations.

The diverse range of specialisms across our business provide plentiful opportunities to get a taste for new areas within digital marketing and broaden your experience.

Time will also be given to research and investigate new technologies as part of this role.



Employee well-being is high on our agenda, and we pride ourselves on the range of benefits we’re able to provide and want to ensure our staff are satisfied.

A performance bonus rewards effort, whilst our quarterly company awards recognise individual achievements. To keep those creative juices flowing we provide free fruit and refreshments, and we always look forward to the monthly free sandwich Friday.

We’re a social bunch too, with regular company events to look forward to such as the race, picnics and the always much anticipated Christmas party. Not only that, but we genuinely like each other too, it’s not just a work thing! You’ll often find our employees out and about together, with many making some great friends in their colleagues.

Thinking of your future, we operate a Company Pension Scheme, that, like a fine wine, improves over time, rewarding your loyalty over the years. We even offer a private health plan to make sure you’re well looked after.