Digital PR Campaign Manager

Our digital PR division is rapidly growing and we’re looking for a driven Digital PR Campaign Manager to join our group in our Harrogate office.


About WMG/IDHL Group

IDHL Group is one of the UK’s largest integrated-service agencies comprising of WMG, Ingenuity Digital, NetConstruct, Pinpoint Designs and Statement. Analytical in our approach and inquisitive by nature, data is in our DNA. 

Our 190+ strong team are experts SEO, PPC, Paid Social, Programmatic, Content Marketing, Outreach and Digital PR. Analytical in our approach and inquisitive by nature, we’re a Digital Agency with a difference. Our extensive portfolio of in-house developed intellectual property fuels our ability to blend technical expertise with imagination to generate measurable and impactful results.

We’ve established a solid track record for helping businesses improve their online visibility, driving traffic and increasing conversions. This is proven by our outstanding retention of enviable clients, including blue-chip companies and household names, both across the UK and internationally.



The Responsibilities of The Digital PR Campaign Manager Role Include

  •       Leading digital PR campaign delivery on assigned accounts across a range of industries
  •       Producing high quality digital PR collateral such as press releases, feature articles, case studies and press packs
  •       Leading pitching strategy and buy in on campaigns across national, regional, consumer and   trade media
  •       Planning of budgets and resource for PR activity
  •       Communicating and working with client in-house PR & marketing teams to identify digital   PR opportunities
  •       Mentoring and supporting the junior digital PR team members to develop their skills and   expertise
  •       Maintaining an excellent understanding of clients’ target media and where the opportunities   for link building exist
  •       Keeping up to date with the news, adapting strategies and leading changes where necessary



Skills and Qualifications Should Include

  •       A minimum of 2 years’ experience in digital PR 
  •       Ability to manage multiple projects and campaigns for brands
  •       Proven credibility and results
  •       Excellent organisational skills
  •       Strong ideas person - the ability to come up with out of the box ideas that match the campaign objectives 
  •       Qualifications in relevant PR, Communications or Marketing subjects would be an advantage,   but other
  •       demonstrable experience would be considered
  •       Analytical and problem-solving skills
  •       A passion for digital PR and client results is essential


Training and Progression

We believe in investing in our employees, working with leading training providers and professional bodies to expand your skillset, with regular workshops, lunch and learns, as well as tailored Personal Development Plans created to support your career aspirations.

The diverse range of specialisms across our business provide plentiful opportunities to get a taste for new areas within digital marketing and broaden your experience.

Time will also be given to research and investigate new technologies as part of this role. 



Employee well-being is high on our agenda, and we pride ourselves on the range of benefits we’re able to provide and want to ensure our staff are satisfied.

A performance bonus rewards effort, whilst our quarterly company awards recognise individual achievements. To keep those creative juices flowing we provide free fruit and refreshments, and we always look forward to the monthly free sandwich Friday.

We’re a social bunch too, with regular company events to look forward to such as the races, picnics and the always much anticipated Christmas party. Not only that, but we genuinely like each other too, it’s not just a work thing! You’ll often find our employees out and about together, with many making some great friends in their colleagues.

Thinking of your future, we operate a Company Pension Scheme, that, like a fine wine, improves over time, rewarding your loyalty over the years. We even offer a private health plan to make sure you’re well looked after.